ICEF Dubai 2017 - Highlights from the MENA regional event.

Mark Milford & Sudesh Prasad attended the ICEF Dubai event from the 6th - 8th of February and this brief report provides both industry and company updates from the event.


Tier 4 Pilot

Positive news for the UK market in the Tier 4 pilot underway with four universities in England.

Would be fantastic for UK schools growth if this is rolled out across the industry in the near future.

UK & USA Leading MENA Region numbers

While the doom and gloom of Brexit and Austerity have been often repeated in the UK market of recent times, positive to see that UK is still top 1 or 2 in most MENA countries destinations.

USA Agent Usage

Key is certification and this cost is leading to Agents working through Master / Sub-Agencies to avoid the extra costs (US$10,000+). Postivie news in the US that agency usage is growing as US universities look to boost student numbers from international recruitment.


Was interesting to have the opportunity to meet with a number of schools from Ireland, UK, Canada, Malaysia and Mauritius. Particularly we had the opportunity to catch up with two of our existing clients and record two more IQ Talks videos (both are also available on our testimonials page):